2016 Jeep Wrangler Unlimited Rubicon

Owners selling privately get 8% to 16% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.

Median of the 25 asking prices of this model & year closest in mileage (167k km–276k km), each moved to 233k km ($13,843 across Canada).

Accident, owner and title flags as reported in listings — not a full vehicle history report.