2012 Jeep Wrangler Unlimited Sahara

Owners selling privately get 8% to 16% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.

Priced as Sahara: 106 of the 112 cars we’ve seen with this VIN pattern are. Median of 14 asking prices of this trim & year, adjusted to 176k km ($13,251 across Canada).

Accident, owner and title flags as reported in listings — not a full vehicle history report.