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Owners selling privately get 8% to 15% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.
Priced as Latitude: 367 of the 368 cars we’ve seen with this VIN pattern are (pick yours above if not). Median of 13 asking prices of this trim & year, adjusted to this car’s mileage ($15,990 across Canada).