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Owners selling privately get 9% to 18% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.
Priced as Rubicon: 52 of the 53 cars we’ve seen with this VIN pattern are. Median of 10 final asking prices of this trim & year (listings that ended), adjusted to this car’s mileage ($17,063 nationally), its history (No accidents +0.1%).