2020 Jeep Wrangler Unlimited Rubicon

Owners selling privately get 5% to 12% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.

Priced as Rubicon: 464 of the 466 cars we’ve seen with this VIN pattern are. Median of 752 asking prices of this trim & year, adjusted to this car’s mileage ($28,990 nationally), its history (No accidents +0.1%).

Accident, owner and title flags as reported in listings — not a full vehicle history report.