2015 Ford F-150 XL

Owners selling privately get 7% to 16% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.

Median of 74 final asking prices of this trim & year (listings that ended), adjusted to 92k mi ($19,559 nationally), where it is (Ohio −3.1%).

Accident, owner and title flags as reported in listings — not a full vehicle history report.