2011 Jeep Wrangler Unlimited Rubicon

Owners selling privately get 15% to 22% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.

Priced as Rubicon: 42 of the 42 cars we’ve seen with this VIN pattern are. Median of the 31 asking prices of this trim & year closest in mileage (84k mi–145k mi), each moved to 114k mi ($14,138 nationally), its history (1 accident −1.6%) and where it is (Texas +1.3%).

Accident, owner and title flags as reported in listings — not a full vehicle history report.