2023 Ford Bronco Sport Badlands

Owners selling privately get 5% to 12% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.

Priced as Badlands: 285 of the 286 cars we’ve seen with this VIN pattern are. Median of 31 final asking prices of this trim & year (listings that ended), adjusted to 20k mi ($28,678 nationally), its history (1 accident −1.5%) and where it is (New Jersey +1.4%).

Accident, owner and title flags as reported in listings — not a full vehicle history report.