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Owners selling privately get 8% to 10% less than dealers ask for the same trim, year and mileage. The low end is how the big pricing guides value a private sale (what buyers pay dealers, less a private-party discount); the high end is what private sellers’ asking prices and private-party sales show. A trade-in usually fetches less still.
The VIN doesn’t say which Wrangler trim this is, so every trim is compared. Median of 986 asking prices of this model & year, adjusted to this car’s mileage ($37,789 across Canada).